What's different about MSE's Autoswitch service?

We believe our MSE Autoswitch service is the first true, full, free auto-compare-and-switch tool.

MSE Autoswitch is not just about switching people to a cheap deal each time as that takes the choice away, which is important.

You select your priorities and we'll pick you a tariff that suits from across the whole of the market, then each year we'll show you your best deal and you can opt to switch to it – you'll always be in control.

Plus if you switch via us, as we then get paid by the provider, we give you some of that in the form of £25 MSE dual-fuel cashback (£12.50 single fuel). You wouldn't get that switching directly.